Mark began his design career with a dive into the deep end of a frantic newspaper creative department, before moving down from Lake Erie to two Columbus agencies, The Haunty Agency and Paul Werth Associates.
He thrived on the energy, people and deadlines, kept balanced by his organized and amiable disposition, giving rise to his purposeful approach to creativity.
Mark believes that while trends are necessary to keep things fresh, if a certain trend doesn't make sense for a brand, it shouldn't be used, just to be trendy.
On the flip side, purpose without exploration and excitement won't attract a brand's target audience.
Mark brings this brand-first philosophy to all of his clients, which cover the spectrum of start-ups and local organizations to regional and national entities. His experience includes work with: