CLIENT'S OBJECTIVE

SafeAuto Insurance wanted to get drivers' attention and quickly express their benefits and brand, through a series of billboards in their target demographic areas. They provide the lowest minimum rates allowed with no credit checks so drivers can stay legal and remain insured.

SOLUTION

Bright colors, fun wordplay, and trompe l'oeil combined to bring each license plate billboard to life and achieve SafeAuto's goals, increasing interest, awareness and phone calls.

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